AllTheContent com provides video to MSN UK via MoMedia

Released on = October 3, 2006, 3:54 am

Press Release Author = AllTheContent.com-ToutLeContenu.com

Industry =

Press Release Summary = AllTheContent.com announce a deal to supply content to MSN
UK through their new distribution partner MOMEDIA.

Press Release Body =
The deal, which went live in August will enable users of the MSN Video channel to
access a variety of compelling AllTheContent.com video content including:

· In the music section: \"Music View\" - face-to-face interviews with top music
artists such as The Dandy Warhols, Eagle Eye Cherry, Starsailor, Skye, Infadels,
Mogwai, Kid Koala, and The Rakes

· In the \"News & Sport\" section: a new package of high adrenalin Extreme
Sports videos covering the most extreme events in the world (Extremity.TV), the
craziest tricks and the best athletes (Freeride Session) as well as some unreleased
titles such as \"Sports Failure\", with nasty but funny bails, and \"Parkours\",
showcasing incredible images of this new urban phenomenon.

Mark Benmore, Director at MoMedia said: "We're really excited about working with
AllTheContent.com their programming is a perfect fit for MSN Video. We believe MSN's
video strategy is one of the best in the market, and will lead the way for other
portals."

Justin Dewhirst, Head of Portal Business Management, MSN UK, said: "This is an
example of MSN delivering content which enriches the user's experience. Following
its launch earlier this year, the MSN Video Channel has gone from strength to
strength, attracting new users with a wide range of content. This new deal is a
great example of how we are constantly striving to include exclusive, new and
cutting-edge material."

Charles Clement, Chief Executive Officer at AllTheContent.com said "We are very
proud to be able to enrich MSN UK with our product, expanding our audience and
finding a perfect technical platform for use of existing content related meta-datas.
Furthermore the deal is an excellent first step for the collaboration with MoMedia
which sounds truly promising in the long term."


About AllTheContent.com
Press agency of the digital era, AllTheContent.com (ATC) brings competitive
solutions to the media market with multi-media thematic newswire
(text/audio/video/rich media) in more than 10 languages and with very innovative
solutions for media convergence. Based in Geneva-Switzerland, ATC can count on many
references of providing content to famous electronic (web, mobile, iptv, public
displays) and traditional broadcasters (press, radio, TV). In 2004 and 2006 at the
CeBIT, ATC was awarded the \"European Seal of Excellence in Multimedia\". For more
information, visit www.allthecontent.com.

About MoMedia
MOMEDIA is a specialist distributor of entertainment programmes for new digital
media channels including mobile phone networks, broadband internet and IPTV/Video On
Demand. In addition to distributing and producing its own products, MOMEDIA also
represents titles from producers such as 3DD, WWE, Giant Film and TV, Defiance and
Bullseye.

MOMEDIA grew out of one of Australia's largest independent TV
production/distribution businesses - World Wide Entertainment (WWE). In 2004 MOMEDIA
became independent and now represents over 35 production companies via 112 live
contracts with mobile operators, ISPs and the new media divisions of major
broadcasters.
Based in London, MOMEDIA was founded in 2004 by Lucas Bertrand and Mark Benmore.

For further information about MoMedia please contact
MOMEDIA INTERNATIONAL
223 Westbourne Studios, 242 Acklam Rd, London W105JJ
Tel: +44 20 7524 7885 Fax: +44 20 7524 7666
enquiries@momediatv.com

About Microsoft Digital Advertising Solutions
Microsoft Digital Advertising Solutions is a robust set of global advertising
products and services designed to effectively connect advertisers with their target
audiences across multiple digital touch points. Advertisers can actively engage
with their consumers through a suite of high-impact advertising products and
platforms, reaching a global audience of more than 465 million unique users per
month across the MSN network, as well as millions more through Windows Live, Xbox,
Microsoft Office and Live Search. Advertisers can feel confident they will achieve
measurable results through groundbreaking research, advertising innovation,
strategic planning and excellence in execution. More information about Microsoft
Digital Advertising Solutions is available at http://advertising.microsoft.com.

About MSN and Windows Live
MSN attracts more than 465 million unique users worldwide per month. With localized
versions available globally in 42 markets and 21 languages, MSN is a world leader in
delivering compelling programmed content experiences to consumers and online
advertising opportunities to businesses worldwide. Windows Live, a new set of
personal Internet services and software, is designed to bring together in one place
all the relationships, information and interests people care about most, with
enhanced safety and security features across their PC, devices and the Web. MSN and
Windows Live will be offered alongside each other as complementary services. Some
Windows Live services entered an early beta phase on Nov. 1, 2005; these and future
beta updates can be found at http://ideas.live.com. Windows Live is available at
http://www.live.com.

About MSN Video
In the UK MSN Video offers 7 channels of content that are updated throughout the day
and are watched by over 1 million unique users per month. Each user streams up to 4
videos per month
In addition to streaming news, entertainment and sports video clips from 12 content
partners, MSN Video presents a broad array of live events to online audiences


For further information about MSN please contact
Ruth Thomas 0207 025 6437 ruth.thomas@redconsultany.com

MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at
http://www.msn.com/worldwide.ashx.

Web Site = http://allthecontent.com

Contact Details = AllTheContent.com
PO 880
CH-1214 Geneva
info@allthecontent.com

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